Pinterest Exposing Your Business!

Last week we talked about How Pinterest can help you market your business.  Now, How do we go about this? How to Make Images Stand Out on Pinterest!

I was given a link in my class to an infograph called Pinterest Image Optimization posted by Mashable.

Ya’ll know I like Infographs!

Basically, follow commonly known social media etiquette and strategies!

  • Use interesting Titles
  • Be Original
  • Remember this is Social Networking not Advertising
  • Link your Pins so readers know were to go for more Information
  • Make as Easy as Possible for readers to navigate  (I’m lazy)
  • Use Keywords/Tags
 
 
 
 

Blow Your Posts Out The Internet Sea!

Okay, So your writing your blog.

And you put your blood, sweat and maybe some tears into it…….. And it’s Awesome!

Now, you get to the Title and all your creative juices are spent……..

It’s so common and easy to forget about how important your Titles are.

These Blogs helped me understand about this important and commonly forgotten nugget:

Copywriting: How to improve headlines on landing pages and blog posts– Gives more explanation on Headlines like Headline Theory & Attributes of Value

Are You Writing Rockin’ Blog Post Titles? I could NOT have explained Title importance Better! Simple Sweet and To the Point!

I really enjoyed learning more about writing Titles for my blog with both of these sites. I believe if you want your blog to get in the eyes of readers around the world, Your Titles and Descriptions are Very Important!

Example:

When I’m looking for info on the Internet I pick and choose what I’m gonna look at by what I read first. If I’m not interested in what I read,

I’m passing your blog by…..

Without second thoughts!

This is the order most people read internet searches:

  • Read Headline Search Engine Gives
  • Read Description Underneath
  • Click The Headline To Go Read More

If I’m interested in the Headline, I will read the Description, then, and only then, if I am still interested, I will click the Link.

From now on, Promise Yourself this one thing! You will reserve some energy and creativity for your blog/post/headline/titles!

   You have great information to offer!

And I should be reading your hard work!

Don’t forget to put a bit of sweat-blood-and-maybe-some-tears into that Title!

 

Reason’s to video blog

Why use Videos on your website, youtube, facebook, blog?

Because of the magnitude of people who regularly use Social Media to obtain their information, including news, shopping and entertainment, it has become difficult to connect with people, especially potential clients/audiences!

People like social networking because it’s interactive, entertaining and….FREE!

Really, you don’t have to drive somewhere or call anyone, so there is no gas spent and time is greatly reduced!
Oh! And we can get our questions answered almost instantaneously!

So, maybe you want to connect with your prospective audience in the same way they want to connect with you?

Mari Smith, marketing expert http://www.marismith.com/, aired a webinar that talks about video blogs and how they can help your business. The webinar touched topics such as inexpensive equipment and techniques to use, conduct/branding your videos, and the best technique for stating your own video blogging.

The equipment ideas are great for beginners with limited budget or just wanting to experiment. And the advice was helpful also for 1st time video bloggers.

Topics included

  • On the go videos – Great for letting your viewer get a personal feel of you in your environment
  • Creating “Studio-Like video – For more of a professional point of view
  • How to Start – Suggesting How-To videos to start off with and how to word them for the viewer to get a personal interest what you’re offering them

My favorite points were with the lighting techniques and how to understand that what you’re doing is offering your viewers something that benefits them! Kind of like getting freebies. I love Freebies! This part of the webinar helped me understand that what I want to offer viewers may not interest them if they don’t have the same level of knowledge about the topic that I do. They wouldn’t understand why the video is good for them. So, lets put it in terms they know and can connect with.

Mari Smith’s example: If you want to talk to them about 3 point lighting, they may not understand why they need to know about 3 point lighting (even I didn’t know about 3 point lighting and I wasn’t interested). You say instead, How to look great in your videos! Now, the viewer knows what they will learn when they watch your video blog and if it will be something beneficial to them!

This webinar was helpful in teaching on how to connect with a potential audience, and had a few good tidbit tricks for lighting!

If you would like to learn more about Mari Smith and her Marketing Strategies visit her website at http://www.marismith.com/