Why use Videos on your website, youtube, facebook, blog?
Because of the magnitude of people who regularly use Social Media to obtain their information, including news, shopping and entertainment, it has become difficult to connect with people, especially potential clients/audiences!
People like social networking because it’s interactive, entertaining and….FREE!
Really, you don’t have to drive somewhere or call anyone, so there is no gas spent and time is greatly reduced!
Oh! And we can get our questions answered almost instantaneously!
So, maybe you want to connect with your prospective audience in the same way they want to connect with you?
Mari Smith, marketing expert http://www.marismith.com/, aired a webinar that talks about video blogs and how they can help your business. The webinar touched topics such as inexpensive equipment and techniques to use, conduct/branding your videos, and the best technique for stating your own video blogging.
The equipment ideas are great for beginners with limited budget or just wanting to experiment. And the advice was helpful also for 1st time video bloggers.
- On the go videos – Great for letting your viewer get a personal feel of you in your environment
- Creating “Studio-Like video – For more of a professional point of view
- How to Start – Suggesting How-To videos to start off with and how to word them for the viewer to get a personal interest what you’re offering them
My favorite points were with the lighting techniques and how to understand that what you’re doing is offering your viewers something that benefits them! Kind of like getting freebies. I love Freebies! This part of the webinar helped me understand that what I want to offer viewers may not interest them if they don’t have the same level of knowledge about the topic that I do. They wouldn’t understand why the video is good for them. So, lets put it in terms they know and can connect with.
Mari Smith’s example: If you want to talk to them about 3 point lighting, they may not understand why they need to know about 3 point lighting (even I didn’t know about 3 point lighting and I wasn’t interested). You say instead, How to look great in your videos! Now, the viewer knows what they will learn when they watch your video blog and if it will be something beneficial to them!
This webinar was helpful in teaching on how to connect with a potential audience, and had a few good tidbit tricks for lighting!
If you would like to learn more about Mari Smith and her Marketing Strategies visit her website at http://www.marismith.com/